"BTAB honestly has been the most transformational thing in my life that I've ever been through..." 

- Emily, Routine + Self Care Coach




the 12 week program that helps heart-centered coaches go from crickets to clients on Instagram

Strong content unlocks an endless stream of ideal clients who send you cool DMs like, "hey, are you taking clients rn?"

Here's how you can transform yours.


πŸŽ‰ Easily connects you to ideal clients who are beyond ready to work with you. Like, ready yesterday...

⚑️ Fills your DMs with "more info plz" messages whenever you talk about your offer...

πŸ”₯ Is based on a bulletproof content strategy that predictably and consistently turns followers into clients

πŸš€ Gives you unshakable confidence selling in IG stories bc you know EXACTLY what to say to have ppl raising their hands to work with you

...without spending your whole life on Instagram or ever feeling sleazy about marketing again? 

Here's the all-in-one group program

That turns you into a brilliant content + marketing wizard whose followers who are jones-ing to work with you

(fun fact: I got a LITERAL ideal client DM about working together less than an hour before sitting down to create this page for you. I'm just sayin... what you'll be learning friggin works)

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Read through this checklist + tally up how many of them are true for you rn:

😭You feel like you're pretty much just throwing spaghetti at the wall all day every day when it comes to your marketing

🀷🏼‍♀️There's soorrrttt of a game plan, but it's just a freebie you downloaded... you don't even know if it's based on legit marketing strategy. You're just trusting it'll work, but so far... it hasn't

πŸ˜… And so you're kinda lost + feeling like content is a full-time job, but it's not really bringing in clients...

😩No matter how much you plan, you seriously struggle to stay consistent...

πŸ˜₯ And when you do put yourself out there, you get crickets and honestly, just feel lost in the online marketing world...

🀷🏼‍♀️So you look at what others in your niche are doing for guidance and fall into crippling comparisonitis

πŸ€”And you want sooo badly to just show tf up for your business, but you don't feel confident or comfortable selling on social media

😭So you just keep feeling frustrated, knowing that your vision is possible bc you see others doing it but feeling like you're just missing some important puzzle piece...

If 3 or more were true...

You're on the Instagram Strugglebus πŸ’œ

And you're not alone.
ton of heart-centered coaches just like you find themselves riding the strugglebus.

But here's the thing...
staying frustrated + lost doesn't serve your big mission or move your forward on your path 

You and I both know you're here to change lives
It's your time to leave behind the strugglebus +  rise up

Just like they did β¬‡οΈ

Hear about BTAB from recent grads >> 

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Jillian, holistic health coach


"Before joining BTAB my content and presence was inconsistent and often times felt like another thing I HAD  to do!
There was no rhyme or reason... it felt like I was throwing mud at a wall and hoping it was going to stick. 

Now, I view my content and the community so differently. Now there is purpose and I feel like it is a beautiful opportunity to connect and share.

I have the actual tools and strategies to go from connection and community to launch.

I feel 100% equipped in having the skill set that is needed but also a deep understanding of why it's important and how it actually helps my peeps and is in full services of them.

If I hadn't done BTAB, I feel like I would still be walking around the room with the blindfold on.

Simply DO IT.

I understand fully that it is an investment. But it is one that will change the trajectory of how you run your business in the best way possible!

Caroline is an amazing coach and the wisdom that she shares in this course is soo invalueable! There is support, community, strategy, accountability and implementation.

What I have learnt over the past 3 months has lead me to launch and fill my program and make back the investment 

So if you are on the fence, I promise you, you will not regret it!"


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Rae, mindset coach for overachievers


"My content prior to BTAB was amazing and felt SO soul-inspired annndddd got stinking crickets, 9/10 times. I felt freaking confused and disconnected from my audience.

I was great at showing up online to do mini trainings and share lifestyle content, but I FROZE and ghosted at any time I went to sell - making my track record with launches a big ole merppppp every single time.

I feel confident in my content and EXCITED to sell now. BTAB made so much intuitive sense to me. Business feel FUN and soul-led and like EASE. I feel like I took a deep breath. 

The tangible results that I am most stoked about in terms of business, specifically, are following through on my launch, experiencing hella engagement on stories and posts, and filling my program.

However, I am even more stoked about the INTERNAL shifts that happened during BTAB that influenced my ability to feel aligned, implement self-leadership af, and trust the process.

My advice is to JUST DO IT! Trust the nudge and dive into the uncertainty, overwhelm, and resistance.

BTAB is most likely the last business program I will invest in. My soul knows it’s all I need to create a sustainable business that feels aligned AF."


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Wendell, Mindset + Allyship Coach


"Before Joining BTAB I had pretty much zero online presence for my coaching business. I was just putting my toes in the water of figuring out online marketing in general.

I had my first tremendously successful launch after BTAB. The tangible results were getting my first 2 clients and generating a lot of buzz for what I have to offer the world, but the INTANGIBLE results were the ones that will stick with me the rest of my life.

I learned how to inhabit the mindset of someone who effortlessly draws my ideal client towards me and how to tap into my unique genius to generate tons of content.

[Without BTAB] I’d still be pushing the rock up the hill trying to figure things out on my own. Or worse I’d have wasted MORE money with coaches who couldn’t actually deliver on the results I’d been looking for. 

DO IT. DO the thing. It will change your life. You’ll be challenged but it’s worth every penny."

FUN FACT: Right after completing BTAB, Wendell launched his first group program + enrolled over 46 clients πŸŽ‰πŸŽ‰



Bigger Than A Brand works best for: 

  • Heart-centered coaches who already have an established business enrolling a couple clients here and there, mostly through word-of-mouth, and who want to increase enrollment and engagement without feeling salesy

  • Heart-centered coaches who recently started to do more deep work with their clients, but don’t know how to attract their dream clients who would wanna do the deep work


Bigger Than A Brand is not for everybody.. 

❌ If  you just want to grow a massive following, but aren't interested in true community... This isn't for you.

❌ If you care more about making sales than about deeply supporting your clients... This isn't for you either.

❌  If you're looking to make "$30k in 90 days" without building a really strong foundation in your business first... This definitely isn't for you.

βœ… BTAB is for those who want to build an intentional, impactful business and make great money as a by-product of doing great work in the worldπŸ’œ

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Meg, Clarity Coach for Witchy Women


"My online presence was consistent but I wasn’t getting clients from it… really. I wasn’t clear about WHO my human was and that made it effing challenging.

I also realized through BTAB that I was dimming my magic and trying to be palatable. BTAB helped me OWN my unique magic, niche and gave me the permission to go full on witch.

I’m most excited about the fact that I had the most ease filled launch of my life and filled my program!!! 

That has NEVER happened

If I hadn’t done BTAB I would probably be doubting myself hardcore and feeling like maybe I wasn’t supped to be doing this work… I may be closer to throwing in the towel.

Join this round of BTAB because if  you’re really passionate about getting your work into the hearts of the humans who need it...like yesterday ya gotta. 

If you don’t join this round you’ll probably regret it so hard and ya gunna have to wait until next round…

Can you really wait?"

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Chelsea, emotional resilience coach

"Prior to joining BTAB, I felt like I was drowning in the online space.

I was posting content only when I felt inspired or like I had something to say. I quickly learned that serving my clients meant that each time I wrote, I wrote for them - their struggles, their solution, their growth - using their language.

After just a few posts, I had three market research calls scheduled.

I had faith in Caroline and her methods, but DAMN! I didn’t think it would work that fast. It had been literally crickets EVERY. SINGLE. TIME. I posted something online. 

Caroline was a HUGE permission slip for me - to pave my own path and to do my own things within my business.

Caroline helped to remove the ick from marketing and helped me pump new life into my business. Not only did I learn marketing strategies, but Caroline provided the space for me to create a comprehensive plan for launch.

I had done two launches prior to joining BTAB and I was just winging it - I didn’t realize just how much I craved structure until I started to build it.

If I hadn’t joined BTAB, I probably would have thrown in the towel on my business a long time ago - it was too hard, there was too much fear, and I was losing hope.

My business was in cardiac arrest and needed a defibrillator pronto. BTAB was that defibrillator.

This has hands down been the best program I’ve invested in

Caroline cares about her clients, she isn’t afraid to rub knuckles with you when you need it or give you a big energetic hug.

If you’re struggling with getting your business off the ground, don’t understand the importance of having an ideal client or niche (because “I don’t want to put myself into a box”) join BTAB! YOU WON’T REGRET IT!"


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Stephanie, mindfulness coach


"This is by FAR the best group program I have ever been a part of!

Before joining BTAB, I was frustrated with content creation and felt like everytime I sat down to write… it was CRICKETS. 

My online presence was a rollercoaster. Somedays I was on, but most days I was stuck in a hamster wheel and didn’t even know where to start with all the ideas I had.

Fast forward after all the magic that is BTAB... I am CLEAR about who I serve and know exactly what to say when I sit down to write content!

I can knock out TWO WEEKS worth of content in one sitting with EASE. The ideas are flowing and my message has never been this clear (what up niche module!)

BTAB has given me so much confidence! I have a clear system for content creation, the market research wisdom I have been wishing for, and deep understanding of how to reach my ideal clients through my content. 

Caroline breaks down the different types of content like a true wizard. Instead of throwing stuff out there and crossing my fingers, I now have a strategy that guarantees engagement with my people!

Using Caroline’s strategies, I am filling up waitlists for my programs with ease and confidence. (enter happy tears here.)

If I hadn’t joined BTAB, I know I would still be in the same place I had been for far too long.

She did for me in 3 months what I couldn’t do alone in a YEAR. (hello, collapsing time genius!) 

If you’re on the fence about joining BTAB… get off the damn fence!

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Angela, Sleep Coach for Moms

Finally connecting with her audience

"Prior to joining BTAB, I was showing up on the 'gram every day with no real intention or plan in place as to why I was showing up. I was writing content based on what I wanted to write, but my posts weren't connecting with people so it just felt like an unnecessary task to do.

Now that I am so close to finishing the program, I can sit down and bang out 2 weeks of content with ease. People are finally connecting with what I'm saying.

And most importantly, I now have a strong ass strategy to attract my ideal clients without feeling icky and gross about marketing.

Without BTAB, I would still feel lost, have no idea why I'm doing what I'm doing on Instagram, and not have any confidence in promoting my services.

I have said this before, and I'm going to keep saying it. The level of support system that you get from BTAB is unlike any other programs out there. THAT alone is priceless for me.

So if you're thinking of joining the program, I cannot recommend it enough. DO IT."

FUN FACT: The month after Angela completed BTAB was her busiest month in business EVER πŸŽ‰



⚑️8 weekly trainings that teach you everything you need to know about content creation, marketing psychology + becoming hella magnetic to your ideal clients

πŸ”₯Weekly 1-on-1 accountability check-in calls to support you as you implement everything you learn

πŸ’œWeekly group mindset support calls alongside other BTAB homies so that you can overcome mental blocks

πŸŽ‰Daily support via Slack community to answer all your questions and give you feedback 

πŸ™ŒπŸΌIn-depth personalized feedback on ya brand identity, content creation, launch strategy, sales page and sooo much more

⚑️Access to a community of like-minded, driven women building dope, heart-centered businesses

"Does this cost $6,000?"
And other FAQ's

Q: I've checked out other coaching programs and they cost $6,000 or more... is this the same thing?

Nope! Most group coaching programs with this level of support start $6,000, but I don't believe in charging what others are just because that's the industry standard. I price with your best interest at heart, not my wallet's best interest. πŸ’œ 

Q: Tbh, now I'm skeptical. Sounds too good to be true... what's the catch?

Wise woman! There's no catch. But I'd be skeptical too - so here's an inside peek on how this is possible:

The community infrastructure of Bigger Than A Brand has been really intentionally and beautifully designed to provide dope accountability and create strong group momentum. When you're part of a close-knit community like this, you're just as invested in the program as if you HAD paid $6,000 for it.
In other words, you get the $6k results without the price tag.

Q: I'm on board, this is dope.... but how much time does it take? I'm a busy woman, yanno...

Yup, I get it! When I started my first business, I was still working at my 9-5... that time crunch is real!

BTAB will take on average 5-7h a week to participate in the calls, absorb the trainings, and do the homework.

Thing is, we're talking about your freedom here... we're talking about you getting to live the life of your DREAMS by finally cracking the code to attracting your ideal clients.

So you gotta get real honest with yourself for a second here... is your freedom worth carving out an hour a day...? I'd say that's a BIG OLE YES.

Q: Are you just gonna tell me I have to go and DM 10 people a day to get the engagement I want?

This is not about teaching you rinky dink tactics that change as soon as the algorithm changes, bc that would literally be setting you up for failure and I'm not about that life.

You'll be learning the neuroscience, psychology, time-tested marketing and copywriting strategies, and real ass human connection that go into building a sustainable, consistent personal brand.

Aka, you're gonna be a content + social media WIZARD 3 months from now πŸš€

Q: I wanna do it, but I'm just starting my business and worried I won't make my investment back... do you have any guarantees?

Yes and No πŸ€—πŸ’œ Your results are gonna depend on you showing up, leaning in, doing the work and taking messy action like a boss.

The accountability structure is LEGIT, so you'd have to hardcore ghost to not experience massive transformation. I can't guarantee results on the off chance you decide to move to the Himalayas and become a spiritual guru living in a mountain cave... your ghosting skills would be too strong for our team 🀷🏻‍♀️

Here's what I can guarantee:

If you're not satisfied with BTAB after the first 30 days, you can get your investment refunded.

Yup. Imma be real rn, I've never seen another high ticket coaching program make this promise to its future clients. But this is how confident our team is in the transformational experience of BTAB.

If you can demonstrate that you've completed all the calls, modules, challenges + homework assignments inside BTAB and you aren't satisfied with the program after the first 30 days, our team will refund you the remainder of your tuition.

You've got nothing to lose and a whole world of ideal clients to gain.

Q: Is this for people who are just starting out in their business? Or for people who have already been at it for a hot minute?

Yes 😘  Both. This is for anyone who struggles to convert followers to clients, no matter the size of your following or how long you've been in the game.

If you're just starting out...
This is gonna set you off on the right foot. You'll get SO friggin clear on your brand and the problem your business solves... that sales, audience growth, and all of the things will be super easy compared to the strugglebus that they are for most people.

If you've already been in business for a hot minute...
This is gonna add ROCKET FUEL to all the other skills you've developed. Are you a sales call wizard with no one to sell to? This will bring hot leads to your doorstep. Have a big audience, but struggle to sell to them? This will turn you into a content marketing + selling magician. You get the picture πŸ”₯

Ready to do this? Click the button below to get the party started.



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Meet Your Coach -

Dr. Caroline AddingtonπŸ‘‹πŸΌ

I founded Bigger Than A Brand bc I know how it feels to want an engaged and AMAZING following of ideal clients who are STOKED to work with you...

but to have no idea where tf to find ideal clients on social media.

When I first started coaching, no matter how hard I tried to attract clients I couldn’t make it work.

I watched others crushing it in business while I was still trying to book my first client. I was queen of struggle city.

FINAAAALLY I came to understand…

all the magic + all the clients are riiight at your fingertips, but if you don't master your content...

you'll never be able to connect with them + have the impact you're here to have

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So I IMMERSED myself in content creation, marketing psychology and the neuroscience of sales + storytelling...

And THAT'S when everything finally clicked into place.
It was like all the sudden I had a ninja super power that I could use to consistently call in DREAM clients.

I became OBSESSED with teaching others how to do the same and helping my clients call in THEIR dream clients πŸŽ‰

I packaged all these wisdom nuggets into my comprehensive POWERHOUSE program that literally hands you my step-by-step proven strategies for cultivating an engaged audience and easily converting your followers to clients… even during a pandemic πŸ˜˜

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Tristan T, business mentor

"Before working with Caroline, I hated being on social media because it made me feel like I was a) not present in my day to day life and b) unable to show myself exactly as I am. This relationship with not showing up as myself 100% of the time completely stopped me from being able to attract the EXACT type of client I wanted to work with and I was miserable in the very business I created to give myself creative free-reign. I honestly haven't experienced such a unique combination of  business strategy and soul expansion with any other coach or mentor I have worked with. 

Now I LOVE being on social media and sharing my personality and my work. The woman I am on and off screen have finally melded together and it feels so damn good! The work that Caroline guides you through in connecting to your ideal client provides a significantly deeper level of understanding. From this perspective, I connect with the people I serve on such a deep and meaningful level that my "job" feels more like soul care than it does work!

In working with Caroline, I became UNLEASHED.

I cannot recommend working with Caroline enough. She will help you get so crystal clear on who you are and what you're about that you will want to literally burn down everything in your business that doesn't drip with your personality and magic. This is an investment you deserve to make in yourself and the people you are meant to serve in this lifetime!

DO IT, your future self will thank you!"

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Brittany B.

"Caroline has dramatically changed the way I show up online and in my everyday life. She has really inspired, encouraged and supported me in following my own inner compass, being true to myself, and always choosing the empowered choice. She has helped me discover and truly own my unique gifts and stop second guessing myself. This has led me to make MASSIVE inner and outer changes in my personal life and business. I have been able to step into high ticket sales with confidence and comfortability because all I have to do is connect to and show up as myself. So much magic with this woman!"

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Carly T.

"I was feeling stuck around crafting messaging for my business, and doing so in a voice that felt true to me. Caroline helped me to dig deep, identify the narratives + past beliefs that were feeding into that block, and move past them by reframing them and establishing new habits to support me as I do so. I felt fully supported and encouraged to show up as my whole self, which I think was essential to getting to the root of my block around messaging. Now, I have a framework for battling these past beliefs, and when I do come up against resistance, I have the tools to help me shift and move through it. I'm able to move through my day with more flow + to tackle work that I'd put off for months with energy + enthusiasm."

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Natalie, IBS Coach

Has ideal clients coming to her, no more chasing them

"After BTAB my content is night and day.

I can now craft a message that I know will land with my audience and lead them to actually take the action I want. I am so much more confident in my stories and have finally stepped into my role as an expert. Before BTAB I dabbled on instagram, never fully going for it.

BTAB has given me the exact strategies + the soul support I needed to truly step into alignment and get my business going.

I actually have DM conversations with potential clients who are coming to me, I’m not chasing them. Right now I am in the middle of launch and I am so surprised by the number of people who are interested in my program.

No sleezy sales, just my heart pouring out to others and they actually respond to it - its magic.

If I hadn’t done BTAB I would still be stuck, frustrated and dying inside.

Before, it felt like I had this beautiful gift to give the world but I just didn't know how to deliver it. Now, it feels like the biggest weight is lifted off, my message finally has a voice and it feels so good to let it out and help others.

You HAVE TO do it. Honestly, it's the best coaching program I have ever been a part of.

Caroline is the most amazing coach, she’ll make you feel seen and understood while also gently shaping you into a higher version of yourself. Her experience and knowledge is unparalleled both in marketing strategies and soul support. My advice to you is do not wait, get in while you can.

I have invested in coaching programs that are x3 the investment of BTAB and didn't get half as much value as what Caroline provides in this container. Its insane!

Not only is it the best investment you’ll make financially, the soul level support is out of this world. I grew more as a person in these last 3 months than ever before.

I am beyond grateful for this program, so if you are on the fence right now deciding if BTAB is for you I’m telling you it is, you cannot miss out.

You are in such good hands, and you’ll be forever changed. If you have a message that you know needs to be shared out into the world this is the time to sign up for BTAB."


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Becky F.

"When we first started working together I had no idea how much work I had to do around creating content from an empowered space. I had thought all along that's what I was doing, but after working with her, I realized that I was totally creating content from a place of fear. I'm still perfecting my craft, but my content has been so much stronger lately and I've truly been coming from a place of empowerment with everything I do. Me stepping into the next level version of myself would not be happening without her help along the way!"

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Waverly D.

"My work with Caroline enabled me to feel supported in sharing my story and I got such AMAZINGLY SUPPORTIVE feedback from doing so. So many women have continued to reach out to me saying that they are so comforted by reading my story, feeling as though they could have written it themselves. I continue to cultivate and grow a community of women and sisterhood and the more I share openly and honestly publicly, the more my business continues to grow. Sharing my story and all its vulnerability has been an incredibly healing and rewarding process, thank you, Caroline, for supporting me in doing so!!"

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Brooke A.

"Caroline has one of the kindest, yet badass souls I've ever come across. She calls you to step into your power from pure love and belief that you are whole. There were pieces of myself that I was afraid to fully own in fear of what others would think, but after one call with Caroline they've begun to ooze out of me and into my life. I'm embracing my sensuality more, speaking what's on my heart for the sake of speaking, and finally feeling incredibly excited for what's to come! She truly cares about each and every one of her clients and really takes the time to respond in a thoughtful, empowering way. I feel more myself after working with Caroline than I ever have before!"

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"One of the issues I had always struggled with was self sabotage, but I was never really able to get to the root of why I was doing it and how to stop it. After ONE session with Caroline, I can already feel a shift in my energy and my thought processes. When I have an idea, instead of hearing a little negative voice in the back of my head making a laundry list of reasons why I shouldn't, why I can't, why it's a bad idea. I hear a cheerleader telling me how amazing I am and how I'm totally going to rock it. This has been monumental for me."

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Amber R.

"My biggest struggle was believing I was worth it. I had been using time and energy on things that weren’t leading to any positive results. I was able to work this and step into my worth with Caroline! Her consistency, love, support, and ability to challenge me with grace and compassion are what made the experience with her so wonderful and unique! If we hadn’t worked together, I feel like I would be telling myself the same stories, hiding from my fears or beliefs. Anyone who is ready to shift their life would benefit from working with her and HELL yes I’d recommend this experience to them!"

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Elizabeth D.

"Before I joined BTAB, my Instagram presence was… nonspecific, to say the least. I didn’t have a clear focus on who I was serving, nor a strong intention for how I was serving them.

Now I know exactly how to create content that is valuable, practical, and engaging for my specific audience. No more throwing spaghetti at the wall and hoping I don’t make a mess!

But the biggest change, and the one I’m most excited about, is that the entire process helped me grow into a more aligned and self-assured business owner and human being. If I hadn’t joined BTAB, I likely would’ve fallen down the rabbit hole of fear and self-doubt more times than I could count.

Instead, I was able to grow and evolve in healthy, high-vibe ways - all of which ultimately gave me a foundation of deep self-trust and soul alignment moving forward.

As a veteran copywriter and long-time online business owner, I’ve seen just about every technique and tactic under the sun. What I loved about BTAB was Caroline’s commitment to integrity, service, and being true to yourself no matter what. Yes, she gives you practical tools and systems for implementation, but more importantly, she encourages you to make all of it work for you.

She has a unique way of helping you honor your soul’s strategies and desires for growth without sacrificing one iota of practical, hands-on guidance.

If you’re considering joining BTAB and your soul is giving you the nudge, do not hesitate. I promise you will get exactly what you need."


You've read aaaall the way to the bottom of this page... We both know your heart is already in it πŸ’œ

Listen to your heart.
She always knows the way πŸ’œ

Click the button below to book a call and let's make these results happen for you, too

At the end of our call, 1 of 2 things will happen:

We’ll either be a match made in heaven, and I’ll invite you to join BTAB πŸŽ‰ πŸŽ‰

If it's not a good fit, that’s perfect too πŸ€— I’ll give ya some guidance, point you in the right direction, and recommend a coach who might be a better fit.

This call is 100% my gift to you. The goal is to help you on your path, regardless of what that looks like for you πŸ€—

I’m here for you, boo πŸ’œπŸŽ‰
Let’s do this!