Clarifying Brand Values: The Unsexy Convo That Will Change Your Business Life

Learn how to clarify your deeply held brand values and why they’re the most valuable thing in your brand. No joke. For real. Tha most.

In this episode - 

  • learn the important difference between aspirational & true core values and why that matters so much

  • a thought provoking question that will help you get crystal clear on your true core values

  • how to minimize decision fatigue by using your values as a decision making tool

  • how to create a thriving culture in your online community by leaning into your values on the reg

I'm obsessed with core values, tbh 😂 clarifying them in my own life and business has changed the game and my hope is that this podcast episode opens a portal for you to play with your own brand values in a way that feels true for you.

Resources mentioned in this episode:

Brené Brown's value list

Beyond Entrepreneurship 2.0 by Jim Collins and Bill Lazier

Wanna come hang out in the Peaceful Money Masterclass?

Head to carolineaddington.com to save your spot!

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